Rather than centering this campaign solely around the home, we built a multi day, multi asset production that showcased the lifestyle of Doral and the surrounding destinations that define the area. The result was a complete marketing ecosystem designed to position the property within a broader narrative of community, walkability, amenities, and everyday experience. This approach allows buyers to emotionally connect with the location before they ever step inside the front door.
At 97 Brickell, we believe the most powerful real estate marketing is rooted in place. Not just the home itself, but the rhythm of daily life, the neighborhoods people move through, and the locations that make them say, “I want to live here.” Especially in markets like Doral, lifestyle is often the deciding factor, and strong visual storytelling helps bring that lifestyle to life in a way static listings cannot.
Our recent collaboration with Sergio Martins of Compass for 8225 Central Park Blvd was designed with that exact philosophy in mind. From the beginning, the goal was to elevate the listing by pairing high level property marketing with a cinematic neighborhood story that highlights why buyers choose Doral in the first place.
The neighborhood video anchors the campaign, guiding viewers through key locations that shape everyday life in the area. From schools and green spaces to dining, walkability, and community energy, the film positions Sergio as both a trusted local expert and a guide to the Doral lifestyle. This long form piece was built to live on listing pages, social platforms, and agent branding channels, creating value well beyond a single transaction.
Alongside the neighborhood film, we produced a dedicated property focused social media reel designed for performance across Instagram and Compass channels. Short form video remains one of the strongest tools for capturing attention, and this reel was crafted to complement the lifestyle narrative while spotlighting the home itself.
While the lifestyle narrative leads the story, the property itself supports that experience at the highest level. This contemporary estate is located within Downtown Doral’s prestigious Canarias community and offers refined modern architecture, dramatic ceiling volumes, and expansive hurricane impact glass that floods the interiors with natural light. The home features five bedrooms, four baths, and over 4,000 square feet of thoughtfully designed living space, blending form, function, and comfort seamlessly.
The chef inspired kitchen anchors the home with a waterfall marble island, custom Italkraft cabinetry, integrated Sub Zero appliances, a built in wine refrigerator, and under cabinet lighting designed for both everyday living and entertaining. Italian tile flooring flows throughout the main living areas, reinforcing the home’s clean architectural lines and modern palette.
Smart home technology enhances security and convenience with app controlled entry points and cameras, while the private backyard offers a resort style retreat featuring a travertine patio, app controlled pool and spa with adjustable lighting and jets, saltwater system, artificial turf, and a chef ready Artisan built in gas grill.
To elevate the visual presentation, our team also incorporated twilight photography and drone imagery. Twilight photos add warmth, depth, and curb appeal, while aerial visuals provide context, scale, and a premium perspective that immediately differentiates the listing across platforms.
The home is located within the highly sought after Downtown Doral Charter School district and just minutes from CityPlace Doral, upscale dining, entertainment, and the world renowned Trump National Doral PGA golf courses.
Ready to Market Lifestyle, Not Just Listings
This level of storytelling is available as a dedicated $10,000 lifestyle marketing package, built for agents who want to lead their market, not blend into it. This campaign was produced over three full production days, including a 13 hour neighborhood lifestyle shoot, and supported by intentional pre production, scheduling, and creative direction. The package includes a dedicated video and photo crew, on camera talent and models, aerial and twilight coverage, and a full suite of video and photography assets designed for listings, social media, and long term brand use.
For additional details, the private closing information can be viewed here:
https://www.compass.com/homedetails/null-Doral-FL-33166/1999132462845793081_lid/