When marketing a luxury waterfront property, presentation is everything. Our recent production for Laurie Reader Finkelstein at 12620 N Winners Cir in Davie, Florida is a strong example of how intentional visual marketing can elevate a listing and generate real engagement.
This 5 bedroom, 4 bath waterfront estate, listed at $2,895,000, sits inside the prestigious Grove Creek community in West Broward. With over 4,200 square feet of refined living space, the property blends timeless architecture with a resort caliber outdoor environment. From the infinity pool overlooking the water to the travertine floors and spa inspired baths, every element of the home speaks to elevated living.
Our goal was to create a complete marketing package that matched the caliber of the property and positioned the listing competitively across MLS, Zillow Showcase, and social platforms.
We began with a full Zillow Showcase photography session designed to highlight the home’s strongest architectural features and waterfront lifestyle. Careful attention was given to natural light, composition, and flow so buyers could immediately understand the scale and elegance of the space. Each image was produced with MLS optimization in mind while maintaining a cinematic editorial quality suited for luxury marketing.
To further support buyer confidence and agent efficiency, we created a detailed 2D floor plan and an immersive virtual tour. These assets allow prospective buyers to visualize the layout before stepping inside, which is increasingly critical for high end listings attracting out of market clients.
Beyond traditional listing assets, social media played a major role in this campaign. We produced a cinematic vertical reel focused on lifestyle storytelling, capturing the indoor outdoor flow and waterfront setting that define Grove Creek living.
The reel quickly gained traction and generated strong engagement, demonstrating how premium video content can dramatically expand a property’s reach. Shares, saves, and comments came not only from local audiences but from buyers and agents across South Florida. For luxury listings, social media is no longer optional. It is a primary discovery channel.
We complemented the main reel with a secondary highlight edit optimized for fast consumption and platform distribution.
This project reflects a broader shift in luxury real estate marketing. High end properties demand a cohesive visual strategy that integrates professional photography, immersive tours, and social first video. When executed correctly, these elements work together to attract serious buyers and reinforce an realtor’s brand as a premium listing agent.
Twilight Photography and Evening Atmosphere
Twilight photography adds a cinematic layer to luxury listings that daylight images alone cannot achieve. As the sun sets and architectural lighting comes alive, the property transforms into a resort like retreat. For this listing, twilight images emphasized the infinity pool, waterfront reflections, and warm interior glow spilling outward.
For agents marketing estate caliber homes in South Florida, investing in elevated media is not an expense. It is a positioning tool. The right visuals communicate value, create emotional connection, and ultimately help listings stand out in a competitive market.
If you are preparing to launch a luxury listing and want to maximize exposure through cinematic photography and video, our team specializes in creating marketing assets designed specifically for high end real estate.
Market Your Next Luxury Listing With Intention
Luxury properties deserve more than standard listing media. They require a strategic visual campaign that captures attention, builds emotional connection, and positions both the home and the agent at a premium level.
At 97 Brickell, we specialize in cinematic photography, immersive tours, and social first video designed specifically for high end real estate marketing. Our work with the Davie waterfront estate is one example of how intentional media can transform a listing into a standout digital experience that drives real engagement.
If you are preparing to launch a luxury property in South Florida and want marketing that reflects the caliber of your listing, we would love to collaborate.