Elevating a Multifamily Real Estate Brand to New Heights
The story of how Puig Equity Group Built a Powerful Digital Presence with 97 Brickell. In the fast-paced world of multifamily real estate, a strong digital presence is no longer optional—it’s essential. Investors, buyers, and developers expect more than numbers; they want a brand that conveys trust, professionalism, and vision.When Puig Equity Group, a multifamily-operated business managing a $30 million portfolio, needed to establish its brand and showcase its properties in the best light, they turned to 97 Brickell. Over the course of six months, we built a comprehensive digital footprint that not only defined their brand but also helped them trade their buildings at record-high prices in their respective neighborhoods.

The 97 Brickell Approach: Complete Brand Transformation
Puig Equity Group wanted more than just a website—they needed a cohesive brand identity that would resonate with investors, buyers, and real estate professionals. 97 Brickell delivered a full-suite solution, including:
- Award-Winning Logo Design: Our expert graphic designer created a sleek, modern logo that embodied the sophistication and credibility of Puig Equity Group.
- Professional Website Development: We designed a visually stunning, user-friendly website that highlighted their properties, investment strategies, and success stories. Check out the website here! https://www.puigequity.com/
- Cinematic Property Showcasing: Using top-tier cameras and cutting-edge virtual tour technology, we shot and produced high-quality visuals for over eight multifamily buildings across South Florida.
Crafting an Unforgettable Brand Identity
A brand is more than just a logo—it’s the entire visual and emotional experience. Our award-winning graphic designer worked closely with Puig Equity Group to create a logo that conveys strength, trust, and modernity. The clean lines, strategic color palette, and custom typography helped establish a memorable brand that stands out in the competitive South Florida real estate market.
Beyond the logo, we built a cohesive brand language, ensuring that every touchpoint—from their website to social media—reflected the professionalism and prestige of their portfolio.

Capturing Multifamily Properties with Unparalleled Qualit
For real estate firms, visual storytelling is everything. To showcase over $30 million in multifamily assets, we leveraged:
- State-of-the-Art Cameras: We utilized industry-leading cameras to capture ultra-HD imagery that brings out the finest architectural details.
- 3D Virtual Tour Technology: Our immersive virtual tours allowed potential investors and buyers to explore properties from anywhere in the world.
- Cinematic Video Walkthroughs: Every property received a dynamic video tour, enhancing its appeal and marketability.
Record-Breaking Real Estate Transactions

The results spoke for themselves. With a new, polished digital presence and high-quality marketing assets, Puig Equity Group was able to trade their buildings at record-high prices for their neighborhoods. By leveraging stunning visuals, strategic branding, and an optimized digital platform, they attracted the right buyers and maximized their return on investment.
Why Multifamily Developers Need 97 Brickell
If you’re a multifamily developer, investor, or real estate professional, your brand’s digital presence can make or break your deals. 97 Brickell specializes in creating high-end, visually compelling content that elevates your brand, attracts serious investors, and increases property values.
Our Services for Multifamily Real Estate:
✔ Custom Logo & Brand Identity Design ✔ High-End Website Development ✔ Cinematic Property Videos & Photography ✔ 3D Virtual Tours & Drone Footage ✔ Social Media & Digital Marketing Solutions
Take Your Multifamily Brand to the Next Level
Just like Puig Equity Group, your firm deserves a powerful digital presence that sets you apart. Let 97 Brickell craft your brand, capture your properties, and position you for maximum profitability in the real estate market.
📩 Contact us today to transform your multifamily brand with world-class visuals and branding solutions!